On celebrity food endorsements

Allison Aubrey at NPR – This is how much celebrities get paid to endorse soda and unhealthy food:

What’s certain is this: Celebrity-backed food is here to stay. Even Oprah is poised to get in on the branded-food bandwagon.

A search of the the U.S. Patent and Trademark Office database shows Oprah has applied to trademark a range of food products — from Oprah pancakes and popcorn to pizza, to name just a few on the list.

And the actual study by Bragg et al:

CONCLUSIONS: This study demonstrates that music celebrities who are popular among adolescents endorse energy-dense, nutrient-poor products.

Follow the money.