Consumers don’t really know food issues.

McFadden and Lusk, in their recent paper in FASEB Journal, What consumers don’t know about genetically modified food and how that affects beliefs:

New data collected from a nationwide U.S. survey reveal low levels of knowledge and numerous misperceptions about GM food. Nearly equal numbers of consumers prefer mandatory labeling of foods containing DNA as do those preferring mandatory labeling of GM foods.

Perhaps the survey captured an inordinate number of Food Babe acolytes.