The very notion of GMOs is a false dichotomy. Opponents then argue that transgenic GMOs, using genes from distant species that could not mix in nature, is different than the other methods. This is factually wrong and logically dubious.
The source of a gene is irrelevant, only its effect in the organism matters. Putting a fish gene in a tomato does not give you a fishmato, as anti-GMO propaganda suggests (and actually has convinced many naive people that such tomatoes would be fishy). Fish and tomatoes already share about 60% of their genes.
Novella draws similarities to the organic food debate, when pro-organic groups professed that organic foods were safer, healthier and more nutritious.
After the USDA organic label came into effect, the organic industry exploded, based on the false impression that organic produce is superior, and supported largely by the legitimacy that the USDA label conferred. All of the USDA caveats were promptly forgotten, if they were ever even noticed.
I have long been of the opinion that GMO labeling is an issue that needs to be addressed with some kind of sensible compromise. (I made a speech supporting mandatory labeling back in 2013 in Chicago.) By taking a stance that appears to be opposing the consumer ‘right to know’, industry has not won itself any friends, and has cemented perceptions – eagerly built on by the anti-GMO lobby – that big corporations are trying to smuggle GMO products into the national food system.